IUKIYO is a 100% national brand that appears during confinement, because we both suffer from anxiety and, during this period, the symptoms worsen with fear of the uncertain future. We therefore decided to adopt the"UKIYO"philosophy. We proceed to explain. UKIYO is a Japanese word that means"to live in the moment, disconnecting from life's problems"- which is precisely what we need to reduce our anxiety. The"i"means that"I"(and each one of you) must, in fact, strictly follow what the word tells me. Live in the moment, live in the present, be here and now! Without focusing on the problems but on the solutions, clinging to the best things that each day gives us. Following this reasoning, we created the first collection of iUKIYO, called UKIYO, a comfortable training line, 100% Portuguese, 100% organic cotton and in light and cheerful colors, with lots of paint. Basically, the emotion we need for each day has been transferred to this collection.